Swarovski Brings New Sparkle to SoHo
Even the dark and dampening weather couldn’t lessen the sparkle of the new Swarovski Crystallized store in SoHo this past Saturday. What is rather difficult to spot from the outside (despite a cascade of crystals in the window), is a dazzling treasure trove right off Broadway where not only can you buy the glittering creations of designers such as Ted Rossi or Christopher Kane, but also make some of your very own. For real.
Drawing on their innovative excellence and international trend-setting competence, Swarovski has created an inspirational design environment in which you are free to imagine, invent and create. In fact, you are invited to explore different style worlds, spanning jewelery, fashion, accessories and interior decoration, as well as events, runway shows and design exhibitions.
Walk in and chose your favorite of 2,000 gorgeous stones, which can be purchased individually for $8–$22, pick up a setting for $2–$12 and some tools for $3–$30 – and then get busy putting it all together in the lounge downstairs (where a killer pair of Nicholas Kirkwood heels are also on display).
The space also features a cafe in the back of the first floor perfect for having a relaxing lunch with a girlfriend. And because the décor is so sparkly, it is the perfect place to wear all of those pretty Abaeté dresses you surely picked up at their past sample sale. See below for more images of the store and then go DIY…
Tags: Abaete, Christopher Kane, Crystallized Store, Nicholas Kirkwood, soho, Swarovski, Ted Rossi
