In the News: Style.com and the CFDA
Thursday, August 28th, 2008First, the good news (I love my iPhone and I love runway shows, so this is more than just ‘good’ news, its great news): The New York Times reports that Style.com is launching an application for the iPhone expected out sometime this week - and more access to the shows is alright by me.
And now, the bad/annoying/what-is-the-point news: We’ve all heard of pop-up boutiques before, but a pop-up health clinic? In an effort to promote ‘healthy’ model weight, WWD reports that the Council of Fashion Designers of America (CFDA) is setting up a health booth inside the tents. Set up specifically as an eating disorder treatment facility, the booth is there to provide answers, referrals and overall outreach to any person interested in treatment or worried about someone they are working with, which sounds good, but seriously - who is going to sit down in the tents and discuss body image, weight, food, etc??! Aren’t people with eating disorders supposed to be very embarassed/ashamed about their bodies, have low self-esteem, be disallusioned about their issues, and so forth and so on? Does the CFDA really think any of these girls will call attention to their very private issues in the middle of Bryant Park where the most judgemental people in the entire world will all be gathered to watch their rivals walk down the runways? I just feel like this is being done to put on a good face, and is merely a weak pr attempt if anything. If the CFDA really wanted to help these girls it needs to be done in a different way; This kind of stuff just proves that the industry doesn’t really want things to change at all - and it is sort of infuriating. Anyway, I hope this stupid booth provides help to those who need it, but wish the CDFA would do something more impactful.
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I’m on Style.com a lot and have basically seen everything they’ve ever pushed. When they first created the LookBook feature I was hooked, but for some reason it never really stuck with me although it is a feature I enjoy.
